November 1, 2018 @ 5:30 pm – 7:00 pm America/New York Timezone
Robert R. McEwen Auditorium, Schulich
The Schulich Ventures Club, Schulich Marketing Association and Schulich Startups are excited to present a panel on Growth Marketing and Digital Acquisition for New Ventures!
The Schulich Ventures Club, Schulich Marketing Association and Schulich Startups are excited to present a panel on Growth Marketing and Digital Acquisition for New Ventures! This is your chance to learn from a star panel of industry experts on how to grow and develop your customer base (B2B or B2C). Perfect for Startup Founders/Team Members or anyone working in marketing to drive digital sales/growth for new platforms/products. Our superstar panel includes: Jenna Kellner Izraelski: Senior Growth Marketer, RBC Ventures Jenna Kellner Izraelski, a Schulich MBA & McGill BComm grad, is a Senior Growth Marketer at RBC Ventures and was recognized by the WXN in 2017 as one of the Top 100 Women in Canada. With experience in Tech, FI, and Not-for-Profit, Jenna has led marketing for a broad spectrum of products and services spanning new product launches, large-scale B2B software sales, and national not-for-profit campaigns and programs.
Casey Rovinelli: Director of Growth, Omers Ventures Casey is the Growth Director on the OMERS Ventures Acceleration team. He works closely with the senior leadership of OMERS Ventures portfolio companies to help drive customer acquisition, retention and monetization. Casey is a data driven marketer with over 19 years’ experience creating digital programs and platforms. Prior to joining OV, Casey worked in marketing leadership roles at E*TRADE, eBay, PayPal, Virgin Mobile, and the NHLPA. Most recently he spent the last four years consulting with venture backed start-ups on marketing analytics and automation.
Shiv Narayanan: VP Growth, Wild Apricot @ Personify Shiv Narayanan, a Schulich BBA is an expert in building inbound, self-serve, digital lead generation engines. He has leveraged these strategies as the CMO of Wild Apricot to help the company grow to over $13 million in ARR without a sales team and get acquired in October 2017. Shiv is also the Founder of How To SaaS, a podcast focused on growing SaaS companies, where he shares his journey of growing Wild Apricot and interviews other notable founders, CEOs and growth leaders in the SaaS world.
Mike Walton: Director of Growth, Bloom Mike is a multi-disciplinary digital strategist who’s delivered creative and engaging solutions across all facets of the digital landscape. He has created scalable growth through proven and innovative tactics around the digital landscape that engage, inform and motivate those to take action. He has had the opportunity to have worked on some of the largest sites and brands online including Sony, Redbull, Budweiser, and Playboy.
The event will be moderated by Schulich Entrepreneur in Residence Chris Carder and SVC President Lisa Graston.
We look forward to seeing you there! Invite your friends! This is your opportunity to fast-track your “growth thinking” and meet a group of leading Venture Capital and Startup Community Marketing Leaders.